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The Magic Of Tithing

Posted by David Anttony on Jan 9, 2010 in marketing |

Story of Tithing

The beginning of tithing can be seen in the Bible, yet many Christians as well as non-Christians have the habit of doing some type of tithing today.

The word tithe has Christian connotations, referring to the contribution of a tenth of one’s income for charitable purposes to Church as a kind of Church giving. Anyway, the idea is a part of most world religions. In Islam the word used for this is ‘Zakat.’ In the Indian religion of Sikhism, there is a rule of keeping apart one-tenth of one’s income for spiritual purposes and it is called ‘Dasvandh.’ The practice has been initiated by the tenth religious head Guru Gobind Singh. According to the Indian scriptures of the Upanisads and the Bhagavadgita, the ‘perfect alms’ are that which is offered with a sense of obligation in a correct place and at a correct time to a deserving person from whom the giver does not expect anything in return.

The word tithe is derived from the Hebrew word ‘asair’, which means to give the tenth part of something, often of a person’s income. Today, tithes (or tithing) are normally voluntary and paid in cash. However, there are still European countries that allow the church to mandate tithing and enforce it by law.

Denmark is a case where the Church of Denmark members have to pay a church tax, which is different in different municipalities. It is commonly about 1% of a person’s taxable income. The situation is similar in Finland where members of state churches have to pay a tax which can be anything between 1% and 2.25% of income and these taxes form a part of the common national taxation system.

Anyway the custom of regular tithes was not instituted until after Exodus. Tithes were popular all across the Near East in olden days, as well as in later Lydia, Carthage and Arabia.

The Hebrew habit of tithing is recorded in the Bible, the first mention being the gift from Abraham to the Canaanite priest and king Melchizedek (Genesis–:20). Ancient Arabia, Lydia and Carthage were places where the custom of tithes existed. Tithing was implemented by the early Christian church, and had found mention in councils at Macon in 585 and at Tours in 567. They were granted formal recognition during the time of Pope Adrian I in 787.

Tithing in some Christian churches is controversial because it applies an Old Testament process to a New Testament organisation (the Church). No evidence exists in the New Testament for the tithe to be applied to Christians. Indeed, only Jews living in the promised land were required to pay the tithe in the Old Testament, as it was actually a form of income tax used to support not only the government of Old Testament Israel, but also the temple and the priesthood.

Current day Tithing

In spite of its origins in the Bible and olden day Christianity, nowadays it is a perfect way to give every time you get something. Giving EVERY time you get things is such a perfectly beautiful form of giving as it allows the giver to feel in fullness something indescribably powerful – more on that afterwards.

Let us have a little more of history. Malachi 3:10 is the section of the Bible that Christians hold in importance when they deliberate on tithing. Many Christians do tithe to their church as they feel that they are duty bound to do as per the rules of the Bible. Many Churches have all throughout maintained that their members should tithe to the church to help it conduct its activities. The core of giving is its voluntary nature and its delightful experience, without which it does not get its ideal effect – if in fact you are hoping to create an ideal effect by giving.

Disagreements about Tithing

Tithing has often been a controversial subject.The question of should a Christian pay tithe is often raised in many Christian circles.

In an article in Wall Street Journal regarding tithing named ‘The Backlash Against Tithing’, Suzanne Sataline says, ‘As Churches push donations, congregants balk; ‘that’s not the way God works’.’

Regrettably, the different ideological perspectives, desire to dominate, and a narrow outlook, can lead to a Jekyll and Hyde scenario – the pure goodness of giving being lost in the fog and misinterpretation of religion. In spite of the disputes, tithing is still a fully and marvellously powerful act that any person can do to turn around their lives to face a fuller pathway.

For those who are interested in finding out more about a Christian perspective in tithing there are plenty of materials to go through. For those who are keen on knowing the reason WHY tithing is so compelling, what follows will be useful.

Why is Tithing so compelling?

This is indeed a powerful question because if you just mindlessly follow something without knowing some key background pointers you may be heading in the wrong direction.

If more people who are in the habit of tithing knew exactly why it works when done with the feeling of total giving, then it is likely to make people eager to give even more. And for those who do it intermittently, it could encourage them to give first every time they are in receipt of something.

To look at the real ‘why’ of how regular giving creates more we have to move into the world of Quantum Physics and Quantum Mechanics. The laws in this world are not the same as in our physical or Newtonian world.

The movie ‘What the Bleep’ describes the quantum world through simple examples. The movie segment linked below describes a little about how matter becomes waves and acts like fluids when observed from a quantum physics perspective : http://video.yahoo.com/watch/1349535/4653525.

The movie paints the picture of a startling world visible from a quantum space. When a line of electrons is fired through a plate with a cut in it onto a wall – predictably, it would hit the wall straight across the cut in a single line.

If you repeat the experiment but this time using an energy wave that behaves very much like a water wave would do you get a predictable result. As the wave hits the plate it bounces off the place but where the slit exists some of the wave goes through the slit. On the other side of the slit the wave opens out in an arc fashion forming a new wave just like the old experiments you would have done at science school with waves patterns. As the wave hits the wall it hits with the most intensity in the middle right opposite the slit then hits with less intensity all along the wall. This is similar to the line the electrons make.

If we created one more opening in the plate, again the upshot would not be totally unexpected while experimenting a wave – two smaller waves would be formed through the openings and when the waves come into contact, they would dissolve each other and make an intervention pattern. Many waves would now strike the wall across, giving a stripped effect. These are standard patterns of wave behaviour and so there is nothing unexpected in the result.

Now this is where the quantum experiment gets interesting. With the two slits in place if electrons were fired at the plate we would expect to see two lines to be created on the wall. But guess what – instead a stripped affect appears – an interference pattern is created! This is totally unexpected. Somehow the matter had changed into a wave. You would think that electrons were bouncing off each other creating a wave; so then if you fired the electrons one at a time and then see what happens. The result is the same! This can only happen if the electrons leave as a single particle, splits into a wave of potentials when it hits the plate, passes through both splits and then interferes with itself on the other side of the plate. This is simply amazing – matter behaving like a wave – or solid behaving like a liquid. Maybe the world is different to what we think it is after all!

Though the world that we live in appears to be hard and solid, it is perhaps possible that in reality we are living in a place that has more properties of a fluid – liquid energy or persistent movement of a fluid, which reacts more like the fluids in our material world. According to the rules of physics, similar fluids have a tendency to congregate, while those with dissimilar properties tend to diverge and remain separate. A typical example of this is oil and water. Chromatography explains how a single substance can break up into its individual components in clear bands the way groups of people break up into smaller ones with common interests, potencies or aims.

The essence of it is that we feel total fulfilment when we give a thing to another. The act of giving, the sense of bliss of it, is the greatest of all gifts. It is wrongly understood that he who is in receipt of the object is the only receiver and people fail to notice that it is the one who gives who is the real recipient. If you’re not still convinced, then look at yourself among children and see how fulfilled you become when you give to them whatever their reaction be.

When we recognize that it is to we ourselves that we are giving when we make the gesture of giving and we do it for the gratification we feel, we have the clue. This clue opens the door of comprehension of giving. And when we give repetitively the force builds up with a snowballing effect enlarging more and more the more we pour to it with our continuous gifting.

The fact that we feel joyful when we give changes our energy literally – we feel better and in that moment we are more attractive to other people. Have you experienced someone on the street selling something that you don’t want such as tissues and normally you do not buy, but one day you do and the only reason why is because the person is happy and smiling? You may have experienced the same with buskers playing music on the street.

Someone who is joyful exudes a natural attraction that draws others in and in doing so draws in better life experiences. It is simple. They attract to them those who are either wanting to experience that feeling or those who already experience it.

So just like water and oil, givers and non-givers gather in separate areas. And the best place to receive something is in a place where givers hang out! But of course you can only stay in the giving group while you give! Givers love to give to those who give.

So even if we may turn to quantum physics for our solutions, they are very much there right in front of us. Similar attracts similar – simple. Wherever you look you see this going on. Lions group together with lions, students interact with students, women form groups with women, men makes friends with men, ‘poor’ likes to be with ‘poor’ people and ‘rich’ with ‘rich’ people. And in the same way – givers prefer the company of givers.

So those who give out of remorse cannot benefit from it – it will only help in attracting to him others with similar guilt complexes who are not able to sense joy or ecstasy. Guilt is very close to anger in the ladder of negative emotions; for those who give out of a sense of self-reproach anger might be their next step in understanding things. Joy is very near the pinnacle of human sensations – you can graduate from there only to love – something that everyone is trying to do.

So when you start giving you are two steps away from love – pretty amazing to think that isn’t it. Especially seeing most people are desperately seeking love. Now we know the answer is simple – go get giving! And of course giving money is just a small part of giving – giving in general will create a space of joy for us, no matter how ‘small’.

There is also an emotional aspect to giving consistently. This aspect might not in the beginning appear to have connections to the sensation of joy – in the end it completely bonds us to the absolute bliss of joy.

When we give something – especially something we don’t feel we have much of – then we send a powerful signal to our brain that life can be trusted. When we give something and later on we look back and we observe that all worked out well we connect with trust. The opposite of trust is fear. So again, a party of fearful people would not be a happy and joyful one so their attraction point would be pretty darn low. However, a party of trusting people would be a joyful experience and would attract others seeking that experience. So in the end when we trust it converts to joy and again we are only one step away from the number one thing that most of us are seeking – love.

So the gist of what has been overlooked for years is right in front of us for any one to build a relationship with it with ease. My son got a lot of cash for Christmas and I enquired how he was going to spend it. He said he was going to put aside much of it. I asked him how much he would like to share. He had not even thought of it as a possibility until I gave the idea to him. What is likely to happen if our first response to getting something was to give something away – is it likely that we will know more of happiness?

Transaction based giving – or transaction based philanthropy

This leads us to the power of transactional giving. Many businesses give when they have lots of money. When they have little they tend not to give. Because of this their potential levels of joy are always go up and down based on the market trends – they have no control. But those who give EVERY time they receive are in control and connected with their experience of joy regularly.

Transactional giving rather than lump sum giving is tied into the business profit cycle so it is a ‘no-brainer’ way of giving. Now every time you receive something you give something – simple. If you have a slow month you still give, but less based on sales. And as your business booms you can give more.

One of the major secrets of transaction based enterprise is that you can partake in the joy of giving so perfectly with all concerned – clients/society – staff – and enterprise. In this scenario customers understand that when they buy something they are also giving though it does not cost them anything other than choosing and shopping with you they feel power of the giving – that is why the traditional CSR – Corporate Social Responsibility, gets transformed into Customer Social Responsibility, with the customer responding perfectly to giving just by appreciating you and have that extra cause, though an elusive one, for preferring to do the shopping with you.

Your staff also get to share in the joy of giving because every time they are personally involved in creating a sale, they know directly they have helped give something to someone in need. This experience is powerful within a team because it can be used in so many ways such as team motivation and staff incentives.

Any commercial transaction, including profitless ventures, can do Buy1GIVE1 transaction-based giving – there are absolutely no prohibition to entering and the business decides most of it. The charity amount per operation starts from just a single cent and rises up to any amount of dollars with each venture choosing his or her own level of donating and giving to help and support completely based upon their business type and productivity. There is absolutely no reason to refuse to donate in this manner when the advantages of giving are so endless. Commercial ventures that are presently giving to a purpose can change very fast and without difficulty to Buy1GIVE1 transaction-based giving while continuing to support the same issue delivering more visible results to their enterprise.

At the end of the day commercialised giving is the current day reincarnation of tithing that is simple and manageable for any person, anywhere. Now that we recognize that it is not about the amount that we give such as a specific percentage, but only about the fact that we are giving that is making all that effect. When we enter the brotherhood of givers we move into a restricted and exclusive world that only those who give can enter. And if you do not begin giving today, you may not ‘get’ giving and never will till you begin. So get going.

‘We’re not here to gift in order ‘to take.’ We want more to be able to give more.

Discover more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.

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