Posted by David Anttony on Jan 9, 2010 in
marketing Charity ratings are a fickle thing with highly rated charities holding the number 1 position today being overtaken by new charities coming from nowhere. Charity Water is a recent and amazing example of this. Originality and the power of the Internet, are driving the ratings of brand new charities through the roof. A charity may not know today with a non-existent rating, but tomorrow it can be rated as number one by the New York Times as being the most amazing charity ever, and wham their rating goes from zero right to the top overnight.
Tags: BOGO, business, Buy1GIVE1, cause marketing, charity, marketing, society
Posted by Masami Sato on Jan 8, 2010 in
marketing A rich man born out of giving!
Tags: BOGO, business, cause marketing, charity, children, family, giving, marketing, society, spirituality, stories, women
Posted by Masami Sato on Jan 8, 2010 in
marketing Here is the secret to get what one wants. It is just giving. The reasons for it are based on the well-known philosophical dictum “Which comes first, the chicken or the egg?” The egg, and the chicken that is born out of it, create the circle of life, and form the basis for a profound comparison for attaining and giving what one wants: the circle of joy. This brilliant concept is analyzed in the clear voice and lucid prose of Masami Sato, the author of the book named ONE.
Tags: business, cause marketing, cause-related marketing, children, csr, education, giving, marketing, society, women