Tag Archives: business

Do Not Neglect Flyers As Promotional Tools

Posted on January 8, 2010 by Norman Bach

As if paucity of funds were not enough, smaller organizations now have to do an even tougher tightrope walk because of the onset of global recession. With difficult availability of funds and resources, the small organizations should invest carefully so that maximum benefit is generated from their initiatives. Small companies can resort to commercially feasible alternatives for big budget marketing, like use of flyer printing, which is not only cheap but also quite effective. Continue reading →

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Advancements In Brochure Printing In Recent Times

Posted on January 8, 2010 by Allana Clark

Brochures have always been one of the most important promotion tools for any organization. They can be circulated like pamphlets or mailed at clients’ addresses, or can just be stacked in retail outlets for customers to take with them. As a result, a huge section of the printing services industry has come up to address the needs of this market. Developments like digital technology, graphic design tools, and the internet have radically changed the traditional processes of brochure printing. Continue reading →

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The Screen Printing Process

Posted on January 8, 2010 by Jonathan Sung

Screen printing is one of the initial methods used in printing process. In this process, the ink or any other printing medium is passed through a screen or ‘mesh’ that has been fixed on a frame, and a stencil has been applied to it. The image that needs to be imprinted is determined from the stencil openings. For the different colors, different screens are prepared and the process is repeated. Continue reading →

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