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One Straw Millionaire

Posted by Masami Sato on Jan 8, 2010 in marketing |

A rich man born out of giving!

There is an old historical Japanese tale about giving and it shows how we can receive the most extraordinary gifts when we’re giving and appreciative of what we already have.

Here is the story.

A long time ago, there lived a penniless young farmer. Nothing that he did turned out to be profitable. He was completely impoverished without any money, without anyone to help and nothing to eat. One night, totally at his wit’s end, he went to a shrine and sat near the altar and pleaded to Gods to show him what to do.

“I have always been truthful and assiduous, but all my industry never resulted in anything good for me. What did I do wrong?”

He fell asleep near the altar just after he put the question. When he woke up in the morning, he saw in front of him one of the Gods he had seen in his dream, with a bright golden light around him. The God’s voice reverberated in his mind.

“When you wake up in the morning, cherish what you have in your hand and go on giving it to others liberally as you proceed,” the God commanded.

The farmer opened his eyes. There were many things that he wanted to ask but he managed to pull himself up and tried to remove the confusion of the strange dream. But there seemed to be a piece of straw in his hand. It must have remained stuck on his dress while he worked in his land.

He nearly dropped it to the ground, but stopped for a moment remembering what the God said. He sat down again. And looked at the straw.

He sat for a while unable to comprehend what all that meant. He did not know how a piece of straw can turn out to be useful. Then he saw a wasp hovering around. After a while the wasp settled on one end of his straw. He caught it and with the help of a thread from his clothes, tied it to the straw. And with a wasp at the end of his straw, he went on his way.

He had only walked for a few minutes before he saw a little boy and his mother coming from the other direction. The boy was crying. As he said hello, the boy noticed the wasp moving on the straw that the farmer was holding. He stopped crying and asked for the straw. The farmer nearly declined but then he remembered about the God’s message that he needed to treasure what he had but also remembered that he was to give it away to others. So, he offered the straw to the boy. The mother was very appreciative as now the boy stopped crying and began smiling. The mother offered the farmer three tangerines.

The farmer continued on. And as he walked, he began feeling a little hungry. He thought of eating the tangerines but he reminded himself it was about giving the gift to others, not to himself.

He had to climb a steep hill and there he saw a trader sitting on the earth under a tree. Near the man was a wooden box. The farmer wished the trader who seemed to be very tired. The trader saw the tangerines the farmer had and asked if he could have them. The trader said he was very thirsty.

The farmer was also quite thirsty having walked for a long time during the heat of the day but he offered all the tangerines to the merchant. The merchant ate the three tangerines and regained his strength. He was very grateful for the kindness of the farmer and opened the wooden box next to him. There were rolls of hand dyed silk fabric. The merchant handed him one roll, thanked him and walked off.

So off the farmer went again following the path. He found a stream along the way and he took a deep drink making him feel totally refreshed. Life seemed to be easier and was flowing now.

He continued to walk for a long time but did not see anyone again. So he decided that the silk could be what would bring him luck. He felt he should go to the town nearby and try to sell the silk.

And just when he turned the corner, he saw a group of warriors. One of the warriors who seemed to be the leader was standing by a horse lying on the ground. The farmer heard the voice of the warrior talking to his followers.

“It does not appear that this horse would live much. We will have to leave it here. Nurse it well and catch up with me.” With this the leader jumped on to another horse and rode off, moving out of people’s sight.

The remaining soldiers were left discussing what to do about it. They were reluctant to kill the animal but they did not have much of a choice. At last one of them took out a sword.

The farmer ran to them and requested them to refrain from killing it. He opted to care for the animal. In return for that he gave them the bolt of silk he had. They were happy of the offer and went away fast.

With the dying horse by his side, the farmer just remained there. He wondered if he had done things wrongly and whether he would never become rich. Suddenly he remembered the river he had seen on the way.

He immediately went back to the stream, took off his shirt and soaked it in the fresh water so he could give water to horse. He returned to the horse still lying there on the ground. The farmer squeezed the wet cloth over the horse’s mouth. Very soon the horse began to respond and regained its consciousness, so the farmer pulled it up with all his might.

The horse finally stood up on its legs so the farmer could take the horse to the stream. As the horse took more water and ate some fresh green grass around the stream, it soon began to regain strength.

The farmer now had a companion. They journeyed together, the horse in front, and the farmer panting behind to keep up with it. They traveled for miles in that manner. At last, as the sun was about to set, the animal came to a stop just in front of a rather big house. When the farmer drew alongside, the horse pushed him in the direction of the gate with its snout.

As the farmer approached the gate, the doors swung open and to his surprise, an old man appeared. The old man was rushing outside and was looking a little pale. He noticed the farmer and the horse standing by the gate.

The old man asked the farmer what it was that he needed. The farmer said that he wanted a place where he could sleep at night. The old man queried the farmer if he would mind looking after the house till his return as he had to leave for the nearby town on a pressing matter. He also said that it might take some time for him to return.

Since the old man appeared to be in a hurry, the farmer said that he can use the horse. The old man felt glad about the gesture and accepted the offer. He left with the horse but before he left told the farmer something strange.

“If I do not come back in three years’ time, this house belongs to you.”

As you perhaps inferred, the old man did not return.

The farmer stayed in the big house for the remainder of his life with a land that yielded a rich harvest and had friendly neighbours. And he always remembered to give away whatever he had.

I am grateful to you for reading this story. And how did you feel about it?

Perhaps there is a secret to things. When we can turn the business of getting into the business of giving, our life gushes forward with greater plentitude. Still it might not be easy to incorporate into practical life this age old wisdom.

The following are the interesting principles we can see in the tale:

* When we are ready to give what others need, they will consider it more valuable than while we are trying to ‘trade’ it (as basically we are always hopeful of getting something out of that transaction), as then they only consider the price we ask for and tend to pay less.

* When we are not attached to the things we have, we often find that we attract better opportunities as we can let go of existing ones.

* When life seems to deal us a bad hand, instead of focusing on the problem if instead we focused on giving and caring, life seems to end up bringing better luck later.

* When we try to ‘cash in’ what we have built up, thinking that “this is the best it gets”, because we think we may lose out it if we do not cash in now, our life’s growth often ends there. What if instead, we continued to be giving generously no matter what we owned or how physically wealthy we were or were not.

Gifting is an inherent part of the lives of most winners. When we are ready to give first, we have better chances of living a life of perfection, ease and growth.

Discover more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.

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